However, as a consumer demographic, vegans, vegetarians, and flexitarians tend to share some commonalities. According to Packaged Facts, they are likely to be: … Younger consumers who value fresh, healthy foods and are open to trying new products, including Generation Z adults and Millennials.
What is the target market for plant-based food?
Consuming plant-based foods is much more than just a trend for Millennials and younger generations. Millennials and Gen Z make up 30 and 32 percent of the population, respectively, creating enormous market potential for plant-based foods.
Are vegans a demographic?
So how many vegans are there in the USA? Based on a sampling of 11,000 adults, aged 17 and over, only two percent of Americans are vegetarian. Only one-in-four vegetarians — or 0.5% of the USA adult population — is vegan. Only half of one percent of the USA population — or 1.62 million of us — is vegan.
Is there a market for vegan products?
The plant-based food market was valued at $29.4 billion in 2020. … Their partnerships with restaurants, fast-food chains, and global food manufacturers are making vegan options more accessible to the masses.
How do you market vegans?
You can include marketing campaigns that encourage plant-based food one or more times per week, such as “Meat-Free Mondays”, similarly to how the Veganuary campaign motivates non-vegans to try veganism for a month.
Who is the target market for vegan products?
Plant-Based Consumer Profile
Younger consumers who value fresh, healthy foods and are open to trying new products, including Generation Z adults and Millennials. Parents of young children who care about making healthy home-cooked meals and spending quality time together as a family.
Who is the vegan target market?
The vegan movement is led by young people. That’s not to say that there are not older vegans, however the main age group here is 25-34. This is social media marketing gold dust! This group has money to spend, is highly active on social media and is open minded to try new brands.
Is vegan the future?
Veganism, as a way of life, can go a long way in bringing back the joy of taste and experience along with health and safety. … Vegans are also statistically leaner and much less prone to obesity than the general population. Hence, veganism as a lifestyle is not just caring for oneself but caring about nature as well.
Is veganism becoming more popular?
Despite these challenges, however, veganism is slowly gaining mainstream popularity. … Retail sales of vegan products have been sharply increasing for years, as has the availability of products. The plant protein sector is also booming in terms of both investment dollars and innovation.
What race has the most vegans?
Black Americans are almost three times as likely to be vegan and vegetarian than other Americans. Why is giving up meat so popular? When Louis Hunter woke up on the morning of 31 May he didn’t know what to do.
Is vegan market growing?
Global Vegan Food Market is Expected to Grow at a CAGR of 11.4% during 2021-2026. The global vegan food market reached a value of US$ 17 Billion in 2020. Looking forward, the market is expected to grow at a CAGR of 11.4% during (2021-2026).
Is vegan industry growing?
The global vegan food market size was valued at USD 12.69 billion in 2018 and is projected to expand at a CAGR of 9.6% from 2019 to 2025. Increasing awareness about the benefits of following vegan diet is the key factor responsible for the growth of this market.
What is vegan market?
The Vegan Food market size was valued at $14.2 billion in 2018 and is expected to reach $31.4 billion by 2026, registering a CAGR of 10.5% from 2019 to 2026. Vegan food products are generally dairy free or meat free food products that are derived or processed from plant-based sources.
How do vegans get customers?
Vegan Social Media Marketing
- Facebook and Instagram are incredibly effective channels for reaching wider vegan audiences. …
- Simply create a vegan ads-focused audience that focuses on “vegan interest” and followers of vegan content (both for vegan food as well as for non-culinary vegan products) therein.
Who is the vegan consumer?
According to a 2016 survey, people from the Asia Pacific region are the most likely to follow a vegan diet. A survey of U.S. adults found that about 60 percent of consumers considered a vegan diet to be healthy, and 12 percent of Americans under the age of fifty years identified as vegan or vegetarian in 2016.
What do vegans promote?
Health benefits, when done right
Research has shown that a vegan diet can help do the following: Promote weight loss. Reduce your risk of heart disease by lowering cholesterol levels. Lower your chances of getting certain types of cancer, such as colon cancer.